000			nam a22 7a 4500
999			_c31920 _d31920
008			181020b2018 xxu||||| |||| 00| 0 eng d
020			_a9789387894006
082			_a650 PAR-A
100			_aPrameswaran, Ambi
245			_aSponge : _bleadership lessons i learnt from my clients / _cAmbi Parameswaran
260			_aIndia _bWestland _c2018
300			_a180 p.
365			_aINR _b350.00
500			_aVeteran adman and author AMBI PARAMESWARAN has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’. This book is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.
650			_aBusiness
650			_aLeadership