| 000 | 00693pam a2200229a 44500 | ||
|---|---|---|---|
| 999 |
_c3348 _d3348 |
||
| 008 | 150502b2007 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788131709962 | ||
| 040 |
_cBITS Pilani Hyderabad _aBITS Pilani Hyderabad |
||
| 041 | _aENG | ||
| 082 | _a659.1CLO-K | ||
| 100 | _a Clow, Kenneth E. | ||
| 245 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow and Donald Baack |
||
| 250 | _a3rd ed. | ||
| 260 |
_aIndia _bPearson Education _c2007 |
||
| 300 | _a537 p. | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aAdvertisingļ¾ | ||
| 700 | _aBaack, Donald., jt. auth. | ||
| 907 | _a659.1CLO-K | ||
| 908 | _aBaack, Donald., jt. auth. | ||
| 942 | _2ddc | ||