| 000 | 00624pam a2200205a 44500 | ||
|---|---|---|---|
| 999 |
_c3678 _d3678 |
||
| 008 | 150502b2004 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780070594180 | ||
| 040 |
_cBITS Pilani Hyderabad _aBITS Pilani Hyderabad |
||
| 041 | _aENG | ||
| 082 | _a658.1554 LEN-J | ||
| 100 | _a Lenskold, James D. | ||
| 245 |
_aMarketing ROI : the path to campaign, customer, and corporate profitability / _cJames D. Lenskold |
||
| 260 |
_aIndia _bTata McGraw Hill _c2004 |
||
| 300 | _a268 p. | ||
| 650 | _aProfit | ||
| 650 | _aRate of returnﾠ | ||
| 650 | _aCapital investments-Evaluationﾠ | ||
| 907 | _a658.1554 LEN-J | ||
| 942 | _2ddc | ||