000			nam a22 7a 4500
999			_c38735 _d38735
008			190124b2005 xxu||||| |||| 00| 0 eng d
020			_a9780743263818
082			_a384.8097 STE-J
100			_aStewart, James B.
245			_aDisney war : _bthe battle for the magic kingdom / _cJames B. Stewart
260			_aLondon _bSimon and Schuster _c2005
300			_a572 p.
365			_aUSD _b19.25.
500			_aDISNEYWAR is based on hundreds of interviews with company executives and voluminous documents, including accounts of critical meetings and strategy sessions. No company - and no book - so captures the essence of American capitalism and popular culture, its story told here in all its free-wheeling, often chaotic and ultimately exhilarating detail by one of the most acclaimed journalists of his generation.
650			_aWalt Disney Company
650			_aEisner, Michael, 1942-
650			_aDisney, Roy Edward
650			_aManagement
650			_aKatzenberg, Jeffrey, 1950-