000			nam a22 7a 4500
999			_c38975 _d38975
008			190214b2016 xxu||||| |||| 00| 0 eng d
020			_a9781107147126
082			_a300.721 SCH-R
100			_aSchrauf, Robert W.
245			_aMixed methods : _binterviews, surveys, and cross-cultural comparisons / _cRobert W. Schrauf
260			_aUnited Kingdom _bCambridge University Press _c2016
300			_a263 p.
365			_aGBP _b88.99.
500			_aAttention to cultural variation has become an important source of insight in the social, behavioural, and health sciences. Mixed methods research provides an especially sensitive and powerful way to make systematic cross-cultural comparisons, in which qualitative approaches give a window onto cultural meaning and the phenomenological 'feel' of social life, and quantitative methods facilitate hypothesis testing and sophisticated modelling of social and behavioural phenomena. For researchers engaged in cross-cultural projects, this book offers a theory-based approach to integrating 'numbers' and 'text' based on discourse as the originary form of data collection, the method and framework of analysis, and the medium of publication. The book provides concise explanations, targeted examples, step-by-step instructions, and actual analyses of cross-cultural, quantitative survey data and qualitative interview data, with special attention to language(s) and translation as clues to the study of cultural variation.
650			_aSocial sciences--Methodology
650			_aMixed methods research
650			_aResearch--Methodology
650			_aCross-cultural studies