000			nam a22 7a 4500
999			_c39326 _d39326
008			190326b2018 xxu||||| |||| 00| 0 eng d
020			_a9781108401203
082			_a418.0072 CON-K
100			_aConklin, Kathy
245			_aEye-tracking : _ba guide for applied linguistics research / _cKathy Conklin, Ana Pellicer-Sanchez and Gareth Carrol
260			_aUnited Kingdom _bCambridge University Press _c2018
300			_a232 p.
365			_aGBP _b23.99.
500			_aEye-tracking is quickly becoming a valuable tool in applied linguistics research as it provides a 'real-time', direct measure of cognitive processing effort. This book provides a straightforward introduction to the technology and how it might be used in language research. With a strong focus on the practicalities of designing eye-tracking studies that achieve the standard of other well-established experimental techniques, it provides valuable information about building and designing studies, touching on common challenges and problems, as well as solutions. Importantly, the book looks at the use of eye-tracking in a wide variety of applied contexts including reading, listening and multi-modal input, writing, testing, corpus linguistics, translation, stylistics, and computer-mediated communication. Each chapter finishes with a simple checklist to help researchers use eye-tracking in a wide variety of language studies. Discussion is grounded in concrete examples, which will allow users coming to the technology for the first time to gain the knowledge and confidence to use it to produce high quality research.
650			_aApplied linguistics--Research
700			_aPellicer-Sanchez, Ana
700			_aCarrol, Gareth