| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c39360 _d39360 |
||
| 008 | 190329b2013 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789676590510 | ||
| 082 | _a658.8 KAM-Y | ||
| 100 | _aKamarulzaman, Yusniza | ||
| 245 |
_aPrinciples of marketing / _cYusniza Kamarulzaman and Nor Khalidah Abu |
||
| 250 | _a2nd ed., | ||
| 260 |
_aNew York _bOxford University Press _c2013 |
||
| 300 | _a297 p. | ||
| 365 |
_aINR _b450.00 |
||
| 440 | _aOxford Revision | ||
| 500 | _aThis revision book provides a succinct exposition of all the main topics in marketing, covering the overview of marketing, strategic marketing planning, understanding buyer behaviour, researching market opportunities, product, pricing and place. Chapters covering promotion and issues of contemporary marketing are also provided. | ||
| 650 | _aMarketing | ||
| 650 | _aMarketing - Management | ||
| 700 | _aKhalidah Abu, Nor | ||