000			nam a22 7a 4500
999			_c39489 _d39489
008			190404b2013 xxu||||| |||| 00| 0 eng d
020			_a9780198712633
082			_a338.5024 GIL-A
100			_aGillespie, Andrew
245			_aBusiness economics / _cAndrew Gillespie
250			_a2nd ed.
260			_aIndia _bOxford _c2013
300			_a492 p.
365			_aINR _b725.00
500			_a• What determines demand for Apple's iPad? • How can whole countries go bust? • Why did Tesco's UK profits fall? Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher & Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is relevant to their future careers. Renowned for its engaging style and clarity of explanation, students are carefully guided through economic concepts and models, with stimulating examples and questions to reinforce learning and test understanding. Video walkthroughs help explain more difficult economic concepts and give readers the opportunity to go back over what they have learnt. Packed full of engaging and topical cases which students can easily relate to, the author considers economics in the context of business and management, equipping students with the tools necessary to apply economics to business issues and decisions.
650			_aManagerial economics