000			02013nam a22001937a 4500
999			_c39516 _d39516
008			190405b2018 xxu||||| |||| 00| 0 eng d
020			_a9789387578708
082			_a338.092 KEJ-A
100			_aAlok Kejriwal
245			_aWhy I stopped wearing my socks / _cAlok Kejriwal
260			_aIndia _bWest Land Publications _c2018
300			_a192 p.
365			_aINR _b299.00.
500			_aBy the time he was twenty, Alok Kejriwal had his life pre-planned for him. He would inherit the family’s socks manufacturing business and be the hard-working, money minting, quintessential Marwari businessman, forever. Except that it didn’t turn out that way. A few years after surviving the family setup, something turned up that sent Alok on a completely different career path: the INTERNET! A crazy business idea Alok had turned out to be a winner and contests2win.com was born. Soon, Alok was fighting and thriving in a world completely different from the one he had grown up in. A world where technology breakthroughs, VCs, and out-of-the-box thinking decided the real winners. Why I Stopped Wearing My Socks is Alok’s real, life story of starting up and unadulterated entrepreneurship. It traces his roller-coaster ride as an aspiring entrepreneur; traversing through a variety of business ideas in the family business up to his big breakthrough as one of India’s first entrepreneurs to tap the power of the internet. It details the amazing success of contests2win.com and Mobile2win, a venture eventually acquired by The Walt Disney Company. The chapters in the book are actual stories, throbbing with memorable anecdotes that conclude with crisp learnings for the readers. Why I Stopped Wearing My Socks is a deeply compelling story about beating the odds, staying motivated and gung-ho entrepreneurship. It is an inspiration as well as a practical guide to emerging a winner.
650			_aEntrepreneurship
650			_aBusinesspeople
650			_aEmerging winner
650			_aMotivated