000			nam a22 7a 4500
999			_c39644 _d39644
008			190415b2017 xxu||||| |||| 00| 0 eng d
020			_a9789386602008
082			_a616.89145 MIT-I
100			_aIndranil Mitra
245			_aWinning hearts and minds : _btransactional analysis simplified / _cIndranil Mitra
260			_aIndia _bSage Publications _c2017
300			_a228 p.
365			_aINR _b395.00.
500			_aTransactional Analysis (TA) refers to a wide-ranging set of theories about the human personality. It provides an unambiguous and logical framework within which we can understand and analyze ourselves—our motives, our behavior and our interactions with others. The principles of TA can be applied universally—at home, in the workplace, at clubs and restaurants, at sporting events, in social occasions and so on. TA was originally developed by the American psychoanalyst Dr Eric Berne in the 1950s. After his untimely death in 1970, the existing TA theory was substantially enlarged and added to by a host of other illustrious contributors. Winning Hearts and Minds: Transactional Analysis Simplified uses the principles of TA to enable the reader to learn about his or her personality, identify and eliminate certain recurring patterns of harmful behavior that may have become ingrained in the psyche and discover how to forge and maintain authentic relationships and enrich existing ones. The elegant and lucid theory of TA as set forth in this book has benefited millions of people all over the world as a remarkable means of fostering self-awareness, genuineness and growth. The book will also be useful to practicing managers and HR professionals who seek to build a positive organizational culture based on the principles of mutual respect and trust.
650			_aTransactional analysis