| 000 | nam a22 7a 4500 | ||
|---|---|---|---|
| 999 |
_c39646 _d39646 |
||
| 008 | 190415b2016 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789385985188 | ||
| 082 | _a658.812 NIY-S | ||
| 100 | _aShil Niyogi | ||
| 245 |
_aLean customer engagement / _cShil Niyogi |
||
| 260 |
_aInida _bSage Publications _c2016 |
||
| 300 | _a179 p. | ||
| 365 |
_aINR _b375.00. |
||
| 500 | _aWelcome to the Age of the Customer! The companies that succeed today are those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change and engaging with them. Lean Customer Engagement contains a wealth of information around partnering with customers to build products and close deals in a lean and agile way without investing in unnecessary sales and marketing activities. The workbook format of the book provides solutions that can be put to immediate and prolonged use to grow successful businesses through an engaged customer base. | ||
| 650 | _aCustomer relations | ||
| 650 | _aNew Products | ||
| 650 | _aSales | ||
| 650 | _aMarketing | ||