000			02227nam a22001937a 4500
999			_c40151 _d40151
008			190621b2008 xxu||||| |||| 00| 0 eng d
020			_a9781138347359
082			_a302.23450954 MEH-N
100			_aMehta, Nalin
245			_aTelevision in India : _bsatellites, politics and cultural change edited by _cNalin Mehta
260			_aIndia _bRoutledge Publications _c2008
300			_a170 p.
365			_aINR _b650.00.
500			_aThis book examines the development of television in India since the early 1990s, and its implications for Indian society more widely. Until 1991, India possessed only a single state-owned television channel, but since then there has been a rapid expansion in independent satellite channels which came as a complete break from the statist control of the past. This book explores this transformation, explaining how television, a medium that developed in the industrial West, was adapted to suit Indian conditions, and in turn has altered Indian social practices, making possible new ways of imagining identities, conducting politics and engaging with the state. In particular, satellite television initially came to India as the representative of global capitalism but it was appropriated by Indian entrepreneurs and producers who Indianized it. Considering the full gamut of Indian television - from "national" networks in English and Hindi to the state of regional language networks – this book elucidates the transformative impact of television on a range of important social practices, including politics and democracy, sport and identity formation, cinema and popular culture. Overall, it shows how the story of television in India is also the story of India's encounter with the forces of globalisation. Examines the development of television in India since the early 1990s and its implications for Indian society more widely, discussing the rapid expansion in independent satellite channels and in viewing figures and the corresponding growth in new ways of imagining identities, conducting politics and engaging with the state.
650			_aTelevision broadcasting
650			_aIndia
650			_aMass media and culture
650			_aTelevision broadcasting--Social aspects