000 00619pam a2200217a 44500
999 _c4605
_d4605
008 150502b2013 xxu||||| |||| 00| 0 eng d
020 _a9788126545810
040 _cBITS Pilani Hyderabad
_aBITS Pilani Hyderabad
041 _aENG
082 _a658.800285 SEM-D
100 _aSemmelroth, David
245 _aData driven marketing for dummies : A Wiley Brand /
_cDavid Semmelroth
260 _aIndia
_bWiley
_c2013
300 _a291 p.
650 _aMarketing
650 _aDatabase marketingļ¾ 
650 _aBig dataļ¾ 
650 _aMarketing--Data processingļ¾ 
907 _a658.800285 SEM-D
942 _2ddc