000 | 00663pam a2200229a 44500 | ||
---|---|---|---|
999 |
_c4812 _d4812 |
||
008 | 150502b1999 xxu||||| |||| 00| 0 eng d | ||
020 | _a9788120312883 | ||
040 |
_cBITS Pilani Hyderabad _aBITS Pilani Hyderabad |
||
041 | _aENG | ||
082 | _a658.83 SCH-L | ||
100 | _aShiffman, Leon G. | ||
245 |
_aConsumer behavior / _cLeon G. Shiffman and Leslie Lazar Kanuk |
||
250 | _a6th ed. | ||
260 |
_aIndia _bPrentice-Hall of India _c1999 |
||
300 | _a672 p. | ||
650 | _aMotivation research (Marketing) | ||
650 | _aDiffusion of innovationsᅠ | ||
650 | _aConsumersᅠ | ||
700 | _aKanuk, Leslie Lazar. | ||
907 | _a658.83 SCH-L | ||
942 | _2ddc |