000			01220nam a22001577a 4500
999			_c65002 _d65002
008			200601b2019 ||||| |||| 00| 0 eng d
020			_a9789388423700
082			_a658.40 LUR-G
100			_aLury, Giles
245			_aIconic innovations : 75 business tales to help you find the next big thing / _cGiles Lury
260			_aIndia _bJaico _c2019
300			_a247 p.
365			_aINR _b350.00
500			_aThe best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Spanx and Airbnb, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything—from anger to embarrassment, from people watching to biomimicry (borrowing ideas from the natural world). Ultimately, this book is a call for disruption and deviance, and provides original tips and techniques to help you in your search for the next big thing.
650			_aBusiness Tales