000			01654nam a2200181 4500
999			_c65084 _d65084
008			200602b2018 ||||| |||| 00| 0 eng d
020			_a9781473656529
082			_a338.4700 SCH-V
100			_aSchonberger, Viktor Mayer
245			_aReinventing capitalism in the age of big data / _cViktor Mayer-Schonberger and Thomas Ramge
260			_aIndia _bJohn Murrary _c2018
300			_a273 p.
365			_aINR _b499.00.
500			_aA provocative look at how data is reinventing the market: where big firms will no longer be dominant. Markets have long been acknowledged to be a superior mechanism for managing resources but until the advent of big data, they largely functioned better in theory than in practice. Now, as ideal markets are within reach because of vastly greater access to information, we are on the verge of a major disruption. As data becomes a more valuable asset than cash, the rules for surviving and thriving are changing. REINVENTING CAPITALISM is a provocative look at how data is reinventing markets and, in so doing, is ushering in an era where the firm is no longer predominant. With richer and more comprehensive information about human wants and needs, an economy powered by data offers the possibility of increased abundance, equality, and resilience. The data-driven markets that will thrive in this environment are far better than firms at organizing human endeavors, meaning that finance driven capitalism is being displaced by its more efficient, moresustainable, and more democratic disruptor: data capitalism.
650			_aInformation technology--Economic aspects
650			_aBig data
650			_aCapitalism