000			01782nam a22001937a 4500
008			210921b2021 |||||||| |||| 00| 0 eng d
020			_a9789390547876
082			_a658.11 MAJ-B
100			_aMajumdar, Bhaskar
245			_aEverything started as nothing : _bhow to win the start-up battle / _cBhaskar Majumdar
260			_aIndia _bRupa Publications _c2021
300			_a178 p.
365			_aINR _b395.00
500			_aBhaskar gives a masterclass on how to plan, build, sustain and grow a start-up, and stay miles ahead of competition with the ‘everything started as nothing’ mantra. This book is an account of what works and what does not in the Indian start-up ecosystem from someone who has had a front row seat as the ecosystem emerged to become the third largest in the world. Leveraging real anecdotes and stories from entrepreneurial ventures across a vast spectrum including the technology sector, agri and small-scale businesses, manufacturing as well as the social sector in India, Bhaskar highlights the emergence of winning scalable businesses in today’s ruthless marketplace. The business entrepreneurs featured have succeeded by focussing on solving unique country specific problems rather than aping successes from other markets. Apart from his own experience of the start-up world, Bhaskar also shares stories of Abhinay Choudhari (co-founder of Big Basket), Amod Malviya (co-founder of udaan, fastest Indian unicorn), celebrity chef and entrepreneur Sanjeev Kapoor, Phanindra Sama (co-founder of redBus), Anand Deshpande (Founder and CEO of Persistent Systems), Rajesh Jain (India’s first Internet billionaire) among others.
650			_aNew business enterprises
650			_aSuccess in business
650			_aIndia
650			_aBusinesspeople
999			_c67478 _d67478