000			01429nam a22002057a 4500
008			211101b2020 |||||||| |||| 00| 0 eng d
020			_a9781847942548
082			_a302.231 FRI-S
100			_aFrier, Sarah
245			_aNo Filter : _bhow Instagram transformed business, celebrity and culture / _cSarah Frier
260			_aLondon _bRandom House Business _c2020
300			_a327 p.
365			_aINR _b599.00.
500			_aThe inside story of how Instagram took over the world. Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success. The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how.
650			_aPhotography--Digital techniques
650			_aSocial media
650			_aOnline social networks
650			_aFacebook (Electronic resource)
650			_aInstagram (Firm)
999			_c69127 _d69127