000 00581pam a2200193a 44500
999 _c7066
_d7066
008 150502b2010 xxu||||| |||| 00| 0 eng d
020 _a9780071067157
040 _cBITS Pilani Hyderabad
_aBITS Pilani Hyderabad
041 _aENG
082 _a658.8342 COH-M
100 _aCohen, Marshal
245 _aBuy me! : new ways to get customers to choose your products and ignore the rest /
_cMarshal Cohen
260 _aIndia
_bTata McGraw-Hill
_c2010
300 _a239 p.
650 _aᅠMarketing.
650 _aConsumer behavior. ᅠ
907 _a658.8342 COH-M
942 _2ddc