000			02049nam a22001817a 4500
008			220209b2011 |||||||| |||| 00| 0 eng d
020			_a9780241958223
082			_a658.4092 SIN-S
100			_aSinek, Simon
245			_aStart with why : _bhow great leaders inspire everyone to take action / _cSimon Sinek
260			_aIndia _bPenguin Random House _c2011
300			_a246 p.
365			_aINR _b599.00.
500			_aWhy are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit -- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to
650			_aLeadership
650			_aSuccess in business
650			_aManagement
999			_c71676 _d71676