000 | 00757pam a2200229a 44500 | ||
---|---|---|---|
999 |
_c7186 _d7186 |
||
008 | 150502b2009 xxu||||| |||| 00| 0 eng d | ||
020 | _a9780070147010 | ||
040 |
_cBITS Pilani Hyderabad _aBITS Pilani Hyderabad |
||
041 | _aENG | ||
082 | _a658.8 MOE-L | ||
100 | _a Moeller, Leslie H | ||
245 |
_aFour pillars of profit driven marketing : how to maximize creativity, accountability, and roi / _cLeslie H. Moeller and Edward C. Landry |
||
260 |
_aIndia _bTata Mc-Graw-Hill _c2009 |
||
300 | _a232 p. | ||
650 | _aRate of return | ||
650 | _aCommunication in marketingļ¾ | ||
650 | _aMarketing-Managementļ¾ | ||
700 | _aLandry, Edward C., jt. auth. | ||
907 | _a658.8 MOE-L | ||
908 | _aLandry, Edward C., jt. auth. | ||
942 | _2ddc |