000 00757pam a2200229a 44500
999 _c7186
_d7186
008 150502b2009 xxu||||| |||| 00| 0 eng d
020 _a9780070147010
040 _cBITS Pilani Hyderabad
_aBITS Pilani Hyderabad
041 _aENG
082 _a658.8 MOE-L
100 _a Moeller, Leslie H
245 _aFour pillars of profit driven marketing : how to maximize creativity, accountability, and roi /
_cLeslie H. Moeller and Edward C. Landry
260 _aIndia
_bTata Mc-Graw-Hill
_c2009
300 _a232 p.
650 _aRate of return
650 _aCommunication in marketingļ¾ 
650 _aMarketing-Managementļ¾ 
700 _aLandry, Edward C., jt. auth.
907 _a658.8 MOE-L
908 _aLandry, Edward C., jt. auth.
942 _2ddc