000			02050nam a22002177a 4500
008			220706b2021 |||||||| |||| 00| 0 eng d
020			_a9781787634602
082			_a658.11 HOF-R
100			_aHoffman, Ried
245			_aMasters of scale : _bsurprising truths from the world's most successful entrepreneurs / _cRieid Hoffman, June Cohen and Deron Triff
260			_aUnited Kingdom _bBantam Press _c2021
300			_a281 p.
365			_aINR _b799.00.
500			_aOn his podcast Masters of Scale, Silicon Valley legend Reid Hoffman (founder of LinkedIn, investor at Greylock) sits down with the leaders of the world's most iconic companies, including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram and Microsoft, as well as the bold, disruptive startups - from 23andMe to TaskRabbit, from the Black List to the Bevel razor - solving the problems of the 21st century. In this book, he draws on their most riveting, revealing stories to distil the counterintuitive secrets behind the most extraordinary success stories of our times. Through vivid storytelling and straightforward analysis, Masters of Scale distils their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a "squirmy no"? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to do the work to keep your profits and values aligned.) Based on more than 100 interviews, and incorporating new material never aired on the podcast, Masters of Scale offers a unique insider's guide, filled with insights, wisdom, and strategies that will inspire you to reimagine how you do business today.
650			_aNew business enterprises
650			_aSuccess in business
650			_aEntrepreneurship
650			_aNew products
700			_aCohen, June
700			_aTriff, Deron
999			_c79547 _d79547