000			01571nam a22002057a 4500
008			220709b2020 |||||||| |||| 00| 0 eng d
020			_a9781786497222
082			_a658.4 DEX-J
100			_aDexter, Julietta
245			_aGood company : _bhow to build a business without losing your values / _cJulietta Dexter
260			_aLondon _bAtlantic Books _c2020
300			_a263 p.
365			_aINR _b499.00.
500			_aIn a highly competitive world, many think business success means being ruthless: maximising short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like 'Move fast and break things' (Facebook) or 'We're a team not a family' (Netflix). But this model is looking increasingly flawed.What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the award-winning CEO of The Communications Store explains how she built one of the world's most respected PR & communications companies without compromising her morals and without screwing over her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.
650			_aSuccess in business
650			_aBusiness communication
650			_aBusiness ethics
650			_aManagement--Moral and ethical aspects
650			_aManagement--Philosophy
999			_c79567 _d79567