000			01532nam a22001817a 4500
008			220715b2020 |||||||| |||| 00| 0 eng d
020			_a9789389104004
082			_a658.45 RAT-G
100			_aRath, Gayatri
245			_aA question of trust : _ba CEO's guide to effective communications and trust-building / _cGayatri Rath and Paarul Chand
260			_aIndia _bMacMillan Publishing _c2020
300			_a172 p.
365			_aINR _b599.00.
500			_a‘A Question of Trust aptly points out [that] communications must follow meaningful actions' Richard Edelman, President and CEO, Edelman‘A timely and useful piece of work’ Madan BahalWhy has communications become one of the core functions of an organization? How can a CEO use it to their company’s best advantage?Gayatri Rath and Paarul Chand bring over fifty years of combined experience in corporate communications and the media industry to this essential CEO’s handbook to answer these questions and more. A Question of Trust not only emphasizes why corporate communications is an integral part of any organization but also how it can be marshalled for trust-building and growing brand value, even in times of unprecedented crises such as the Covid-19 pandemic.Packed with data and valuable insights from global corporate communications leaders, this book is a go-to for CEOs and business leaders looking to consolidate their brands and cultivate trust.
650			_aBusiness communication
650			_aCommunication in management
700			_aChand, Paarul
999			_c79616 _d79616