000			01442nam a22002057a 4500
008			220721b2021 |||||||| |||| 00| 0 eng d
020			_a9789390327041
082			_a384.5340 PKJ
100			_aP. K. Jayadevan
245			_aXiaomi : _bhow a start-up disrupted the market and created a cult following / _cJayadevan P. K.
260			_aIndia _bHarper Business _c2021
300			_a196 p.
365			_aINR _b499.00.
500			_aThere may be no hotter company on the planet than Xiaomi. In less than a decade, the company has gone from being a Chinese start-up to a global player in the smartphone market. Driven by the philosophy of 'Innovation for all', Xiaomi has a cult fan following; after all, it offers high-end features at relatively low prices. Besides, it does not only sell phones. It also sells earphones, bluetooth speakers, televisions, fitness bands, weighing scales, power banks and air purifiers, among other products. Each one of them offering the best possible value for money. How did a small Chinese start-up become so big in a matter of years? How has it managed a cult following in such a short time period when a company like Apple took decades? What's the secret behind Xiaomi's success? Such are the answers this book will provide at length.
650			_aNew business enterprises
650			_aChina
650			_aIndia
650			_aCell phone services industry
650			_aXiao mi ke ji (Beijing, China)
999			_c79661 _d79661