000			01950nam a22002177a 4500
008			220723b2021 |||||||| |||| 00| 0 eng d
020			_a9781913068219
082			_a384.5550 RAN-M
100			_aRandolph, Marc
245			_aThat will never work : _bthe birth of NETFLIX and the amazing life of an idea / _cMarc Randolph
260			_aLondon _bOctopus Publishing Group _c2021
300			_a311p.
365			_aINR _b599.00
500			_a"Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought--leveraging the internet to rent movies--and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair--with Hastings as the primary investor and Randolph as the CEO--founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn. From having to pitch his mother on being an early investor to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world--even with the idea that many think will never work.
650			_aEntrepreneurship
650			_aNetflix (Firm)
650			_aStreaming technology (Telecommunications)
650			_aInternet videos
650			_aUnited States
650			_aSuccess in business
999			_c79698 _d79698