000			01384nam a22001817a 4500
008			220729b2021 |||||||| |||| 00| 0 eng d
020			_a9789354790669
082			_a658.827 GUP-R
100			_aGupte, Rajiv
245			_aBrand wars : _bcombat strategies for Indian brands / _cRajiv Gupte and Anand Limaye
260			_aIndia _bSage Publications _c2021
300			_a262 p.
365			_aINR _b550.00.
500			_aMarket disruption, pandemic-ridden economy and China’s digital and mobile dominance―Indian brands are swimming through these rough tides to survive and win. They are financially and strategically battling to takeover and conquer not just the Indian market but the global terrain as well. Derived from the warfare strategies used by countries to win wars, Brand Wars illustrates proven and tested brand strategies by analyzing the success and failures of more than 500 iconic brands over the last 50 years. It also presents original models such as Brand Combat, Battlefield and Capability Leveraging to help brands develop capacity, capture value and use the right resources against competition. Filled with suggestions for sustained competitive advantage, this book will encourage small and big businesses alike to compete in the marketplace and fulfil their aspirations.
650			_aBranding (Marketing)
650			_aStrategic planning
650			_aIndia
999			_c79826 _d79826