000			01581nam a22001817a 4500
008			220803b2017 |||||||| |||| 00| 0 eng d
020			_a9780753545379
082			_a658 ELL-S
100			_aEllis, Sean
245			_aHacking growth : _bhow today's fastest-growing companies drive breakout success / _cSean Ellis and Morgan Brown
260			_aLondon _bVirgin Books _c2017
300			_a308 p.
365			_aINR _b799.00
500			_aGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for market share growth what THE LEAN STARTUP does for product development, and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than a product. Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
650			_aSuccess in business
650			_aMarketing
650			_aConsumer behavior
999			_c79840 _d79840