000			01715nam a22001937a 4500
008			220826b2020 |||||||| |||| 00| 0 eng d
020			_a9789352139989
082			_a004.21 YAB-J
100			_aYablonski, Jon
245			_aLaws of UX : _busing psychology to design better products and services / _cJon Yablonski
260			_aIndia _bSPD _c2020
300			_a137 p.
365			_aINR _b625.00.
500			_aAn understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the “blueprint” of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centred. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive digital process interfaces. You’ll learn: * How aesthetically pleasing design creates positive responses * The principles from psychology most useful for designers * How these psychology principles relate to UX heuristics * Predictive models, including Fitts’s law, Jakob’s law, and Hick’s law * Ethical implications of using psychology in design * A framework for applying these principles
650			_aUser-centered system design
650			_aUser interfaces (Computer systems)--Design
650			_aHuman-computer interaction--Psychological aspects
650			_aConsumer behavior
999			_c80391 _d80391