000			01350nam a22001937a 4500
008			221231b2005 |||||||| |||| 00| 0 eng d
020			_a9781591841807
082			_a658.4012 GRE-B
100			_aGreenwald, Bruce
245			_aCompetition demystified : a radically simplified approach to business strategy / _cBruce Greenwald and Judd Kahn
260			_aLondon _bPortfolio _c2005
300			_a397 p.
365			_aINR _b799.00
500			_aBruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
650			_aStrategic planning
650			_aBusiness planning
650			_aCompetition
650			_aBusiness
999			_c90361 _d90361