000			02152nam a22001697a 4500
008			240209b2023 |||||||| |||| 00| 0 eng d
020			_a9781647823955
082			_a658.45 SUS-S
100			_aSusman, Sally
245			_aBreaking through : _bcommunicating to open minds, move hearts, and change the world / _cSally Susman
260			_aBoston _bHarvard Business Review _c2023
300			_a202p.
500			_aA global pandemic. A roller-coaster economy. Political tensions ready to ignite, and common civility at an all-time low. For leaders, the pressures and the stakes could not be higher. And in such a stormy, often dangerous world, communications can no longer be considered a soft skill. The ability to lead and drive the public conversation is a rock-hard competency. In this wise and inspiring book, Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with Covid and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career. She shows how clarifying and channeling your intention is an essential first step: What are you trying to say? She illustrates how, in order to be effective, leaders need to muster the courage for candor; and how, in order to connect, they must both disarm with humility and delight with humor. As a gay, married woman, she talks forthrightly about the challenges and opportunities of embracing who you are, both at home and in the workplace. Susman's stories will draw you in with their warmth, humor, and humanity and will enlighten and motivate you with their insight and passion. Breaking Through is essential reading for any leader as they face the daunting challenge of communicating in our noisy, turbulent world"
650			_aBusiness communication.
650			_aSuccess in business.
650			_a Leadership.
999			_c91855 _d91855