000			01449nam a22001697a 4500
008			240328b2021 |||||||| |||| 00| 0 eng d
020			_a9781847942784
082			_a650 CHE-A
100			_aChen, Andrew
245			_aCold start problem : _busing network effects to scale your product / _cAndrew Chen
260			_aLondon _bPenguin Random House _c2021
300			_a386p.
500			_a'A true Silicon Valley insider' Wired Why do some products take off? And what can we learn from them? The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem. Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive. _ 'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand'TechCrunch 'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them'Forbes
650			_aNew business enterprises.
650			_aInvestments.
650			_aSocial networks.
999			_c92197 _d92197