000			01898nam a22002297a 4500
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008			240404b2021 |||||||| |||| 00| 0 eng d
020			_a9789393559425
082			_a658.408 WAL-S
100			_aWaldron, Sangeeta
245			_aCorporate social responsibility is not public relations / _cSangeeta Waldron
260			_aIndia _bJaico Publications _c2021
300			_a228 p.
365			_aINR _b499.00.
500			_aHow to put corporate social responsibility (CSR) at the heart of your company and maximize the business benefits Research shows that CSR improves long-term business performance and that consumers prefer to patronize organizations with strong histories of social responsibility. Today’s customers and employees are speaking with their values as well as their wallets! Consumers are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you can’t be authentic about social initiatives, then don't do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick—an organization's blatant self-promotion. Inside these pages you will find invaluable insights from established companies like Tata, Dabur, and ITC, alongside interviews with global business leaders and emerging social entrepreneurs responding to this shifting perspective of CSR worldwide and in India. This book will define the real role of PR in CSR and what that relationship should be.
650			_aPublic relations
650			_aCorporate Social Responsibility (CSR)
650			_aMaximize the business
650			_aSocial responsibility
650			_aCommunications strategies
650			_aGlobal business leaders
999			_c92267 _d92267