000			01191nam a22001817a 4500
005			20240813155516.0
008			240813b2014 |||||||| |||| 00| 0 eng d
020			_a9780470596227
082			_a330.019 JUS-D
100			_aJust, David R.
245			_aIntroduction to behavioral economics : _bnoneconomic factors that shape economic decisions / _cDavid R. Just
260			_aNew Jersey _bWiley _c2014
300			_a505 p.
365			_aINR _b11301.00.
500			_aThis book represents a first. No one has ever tried to write such an undergrad book. This book will really, more than any other we have now, "put us on the econ map". The author is young, articulate, and hard working; he is a graceful writer. He has a distinct advantage in where he teaches, since he shows how businesses can take advantages of consumer non rational behavior to sell their products. This will be an attractive feature of the text. Also, the author is creating software programs so instructor's can run a lab of experiments, where students can be manipulated into doing some very dumb things or irrational things.
650			_aEconomics Psychological aspects
650			_aHuman behavior Economic aspects
999			_c92512 _d92512