000 02455nam a22002057a 4500
005 20241208134411.0
008 241207b2024 |||||||| |||| 00| 0 eng d
020 _a9789362135803
082 _aBiography SEK-N
100 _aSekhsaria, Narotam
245 _aAmbuja story :
_bhow a group of ordinary men created an extraordinary company /
_cNarotam sekhsaria
260 _aIndia
_bHarper Collins Publishers
_c2024
300 _a331p.
500 _aWINNER OF THE 2022 TATA LITERATURE LIVE! BUSINESS BOOK AWARD 'I had never seen a cement plant in my life. I had no idea about limestone deposits or the cement industry in Gujarat. And I had never negotiated an industrial agreement. Yet, in the next few weeks, I would need to be ready for a substantive meeting with Gujarat government officials.' The year was 1983. A cotton trader, still in his early thirties, began to dream big. His aspiration was to become an 'industrialist'. The venture he was about to embark on was uncharted territory for him. He knew nothing about cement, limestone or anything remotely associated with it. In the era of Licence Raj, where everything from production to consumption was controlled by the government, Narotam Sekhsaria saw the huge potential in cement and its role in a growing nation. Trusting his instinct, he started Ambuja Cement and went on to create one of the most successful cement companies in the world. Told by the man himself, The Ambuja Story is a tale of grit, determination, honesty and integrity. For a cement company, it's a unique case study that broke many stereotypes, such as cement production can't be an environmental friendly activity, good cement can't be cheaper and it's difficult to market a product as boring as cement. Narotam Sekhsaria's vision for Ambuja wasn't just limited to financial success; he undertook community development around all Ambuja plants to a whole new level. Ambuja's work in women empowerment, skill development, health and education created new benchmarks for the industry long before corporate social responsibility became mandatory in India. The Ambuja Story provides a new perspective on business and life, inspiring the next generation of entrepreneurs to scale greater heights.
650 _aBiography
650 _aSekhsaria, Narotam, 1950-
650 _aAmbuja Cements Ltd.--Biography.
650 A _aAmbuja Cement - Biography
650 _aCement industries--India--Biography.
999 _c92740
_d92740