000			01505nam a22001937a 4500
005			20250129115746.0
008			250129b2019 |||||||| |||| 00| 0 eng d
020			_a9789351952756
082			_a658.8 CHO-A
100			_aChopra, Aashish
245			_aFast cheap & viral : _bhow to create game-changing content on a shoestring budget / _c2019
260			_aIndia _bHachette _c2019
300			_a201p.
500			_aViral marketing should not be a happy accidentAashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success. ]
650			_a Business & Economics Marketing
650			_aGeneral Economics, finance, business & management
650			_aMarketing
650			_aBusiness
999			_c92941 _d92941