000			01569nam a22001817a 4500
005			20250415125155.0
008			250415b2019 |||||||| |||| 00| 0 eng d
020			_a9789353451141
082			_a650 SIT-S
100			_aSitapati, Sudhir
245			_aCEO factory : _bmanagement lessons from Hindustan Unilever / _cSudhir Sitapati
260			_aIndia _bJuggernaut _c2019
300			_a241p.
500			_aFor six decades Hindustan Unilever has remained among India’s top five most valuable companies. No other Corporation in the world has done so well for so long. Its brands sit in most Indian homes (nine out of ten Indians use an HUL product every month), its financial indicators are among the best in Dalal street and it is famously a factory for CEOs. For the first time comes a book that decodes how this great business works – from a director of the company who has spent his whole career there. Why are there so many CEOs across industries in India who are ex-unilever people? What is the company’s secret management training sauce? Why is marketing at the heart of every business? Why is it easier to create a new market than to grab a slice of an existing one? How is it actually smarter to stock your product in smaller quantities in a store than to aggressively push orders? And why you should never, ever believe that pricing down your product will get you more customers. Sharp, insightful and entertaining, the CEO factory is an MBA course in a single book.
650			_aBusiness
650			_aManagement Lessons
650			_aBusiness Lessons
999			_c93443 _d93443