000			00776nam a22002057a 4500
005			20250616161954.0
008			250616b2009 |||||||| |||| 00| 0 eng d
020			_a9788131724286
082			_a658.56 BAK-M
100			_aBaker, Michael
245			_aProduct strategy and management / _cMichael Baker and Susan Hart
250			_a2nd ed.
260			_aIndia _bPearson _c2009
300			_a541 p.
500			_aThis is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses.
650			_aNew products Management
650			_aProduct management
650			_aCase studies
700			_aHart, Susan
999			_c93545 _d93545