| 000 | 00617pam a2200205a 44500 | ||
|---|---|---|---|
| 999 |
_c9594 _d9594 |
||
| 008 | 150502b2005 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780070603950 | ||
| 040 |
_cBITS Pilani Hyderabad _aBITS Pilani Hyderabad |
||
| 041 | _aENG | ||
| 082 | _a658.8 LAL-R | ||
| 100 | _a Lal, Rajiv | ||
| 245 |
_aMarketing management : text and cases _c Rajiv Lal, John A. Quelch and V. Kasturi Rangam |
||
| 260 |
_aIndia _bTata McGraw Hill _c2005 |
||
| 300 | _a812 p. | ||
| 650 | _aMarketing Management | ||
| 700 | _aQuelch, John A., jt. auth. | ||
| 907 | _a658.8 LAL-R | ||
| 908 | _aQuelch, John A., jt. auth. | ||
| 942 | _2ddc | ||