Lean customer engagement / Shil Niyogi
Material type:
- 9789385985188
- 658.812 NIY-S
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds | |
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BITS Pilani Hyderabad | 650 | General Stack (For lending) | 658.812 NIY-S (Browse shelf(Opens below)) | Available | 38680 |
Welcome to the Age of the Customer!
The companies that succeed today are those that work toward customer satisfaction and focus on educating customers, enabling them, effecting change and engaging with them. Lean Customer Engagement contains a wealth of information around partnering with customers to build products and close deals in a lean and agile way without investing in unnecessary sales and marketing activities. The workbook format of the book provides solutions that can be put to immediate and prolonged use to grow successful businesses through an engaged customer base.
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