Design to grow :
Butler, David
Design to grow : how coca-cola learned to combine scale and agility (and how you can too) / David Butler and Linda Tischler - India Penguin 2015 - 237 p.
"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. In today's world, every company is at risk of having a "Kodak Moment"--watching its industry and the competitive advantages it has developed over years, even decades, vanish
9780241198377
Strategic Planning
Coca-Cola Company
Organizational effectiveness
Technological innovations--Management
Entrepreneurship
Business planning
Technological innovations -- Management.
658.4063 BUT-D
Design to grow : how coca-cola learned to combine scale and agility (and how you can too) / David Butler and Linda Tischler - India Penguin 2015 - 237 p.
"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. In today's world, every company is at risk of having a "Kodak Moment"--watching its industry and the competitive advantages it has developed over years, even decades, vanish
9780241198377
Strategic Planning
Coca-Cola Company
Organizational effectiveness
Technological innovations--Management
Entrepreneurship
Business planning
Technological innovations -- Management.
658.4063 BUT-D