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Design to grow :: how coca-cola learned to combine scale and agility (and how you can too) / David Butler and Linda Tischler

By: Material type: TextTextPublication details: India Penguin 2015Description: 237 pISBN:
  • 9780241198377
Subject(s): DDC classification:
  • 658.4063 BUT-D
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
Books Books BITS Pilani Hyderabad 650 General Stack (For lending) 658.4063 BUT-D (Browse shelf(Opens below)) Available 27287
Total holds: 0

"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. In today's world, every company is at risk of having a "Kodak Moment"--watching its industry and the competitive advantages it has developed over years, even decades, vanish

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