Agri- input marketing in India /

Venugopal, Pingali

Agri- input marketing in India / Pingali Venugopal and Ram Kaundinya - India Sage Publications 2014 - 246 p.

After understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, this book suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture.

9788132117711


India
Agricultural industries--Marketing
BUSINESS & ECONOMICS -- Industries -- General.
Agricultural industries -- India -- Marketing.

338.10954 VEN-P
An institution deemed to be a University Estd. Vide Sec.3 of the UGC
Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964
© 2024 BITS-Library, BITS-Hyderabad, India.