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Handbook of brand relationships /

edited by MacInnis, Deborah J.

Handbook of brand relationships / edited by Deborah J. Maclnnis, C. Whan Park and Joseph R. Priester - India Yes Dee Publishing 2009 - 424 p.

ISBN: 9789380381169

Subjects--Topical Terms:
Relationship marketing
Branding (Marketing)
Brand choice
Customer relations

Dewey Class. No.: 658.827 MAC-D

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