Handbook of brand relationships / (Record no. 27717)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00647nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170918b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789380381169 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 MAC-D |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | edited by MacInnis, Deborah J. |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of brand relationships / |
| Statement of responsibility, etc. | edited by Deborah J. Maclnnis, C. Whan Park and Joseph R. Priester |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Yes Dee Publishing |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 424 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 695.00. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Relationship marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand choice |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Park, C. Whan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Priester, Joseph R. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 650 | BITS Pilani Hyderabad | General Stack (For lending) | 18/09/2017 | 1 | 658.827 MAC-D | 32556 | 13/07/2024 | 07/12/2017 | Books |