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Services marketing :

Wirtz, Jochen

Services marketing : people technology strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chattrjee - India Pearson Education 2018 - 817 p.

ISBN: 9789332587687

Subjects--Topical Terms:
Service industries--Marketing
Customer services
Marketing
Professions--Marketing
Customer services--Marketing

Dewey Class. No.: 658.8 WIR-J

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