Internet marketing: integrating online & offline strategies in a digital environment /
Debra, Zahay
Internet marketing: integrating online & offline strategies in a digital environment / Debra Zahay and Mary Lou Roberts - 4th - India Cengage 2018 - 562p.
INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure students' understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or a channel of distribution--is only one component of the contemporary marketer's arsenal.
9789355734570
Internet marketing
658.84 ZAH-D
Internet marketing: integrating online & offline strategies in a digital environment / Debra Zahay and Mary Lou Roberts - 4th - India Cengage 2018 - 562p.
INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure students' understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or a channel of distribution--is only one component of the contemporary marketer's arsenal.
9789355734570
Internet marketing
658.84 ZAH-D