Internet marketing: (Record no. 91526)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00987nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240117b2018 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789355734570 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 ZAH-D |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Debra, Zahay |
| 245 ## - TITLE STATEMENT | |
| Title | Internet marketing: |
| Remainder of title | integrating online & offline strategies in a digital environment / |
| Statement of responsibility, etc. | Debra Zahay and Mary Lou Roberts |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Cengage |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 562p. |
| 500 ## - GENERAL NOTE | |
| General note | INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure students' understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or a channel of distribution--is only one component of the contemporary marketer's arsenal. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Roberts, Mary Lou |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 650 | BITS Pilani Hyderabad | BITS Pilani Hyderabad | General Stack (For lending) | 17/01/2024 | 658.84 ZAH-D | 48050 | 13/07/2024 | 17/01/2024 | Books |