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Private label strategy : how to meet the store brand challenge: Nirmalya Kumar and Jan-Benedict E. M. Steenkamp

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Material type: Text

TextLanguage: ENG Publication details: USA HBS Press 2007Edition: Description: 270pISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Books	BITS Pilani Hyderabad	650	General Stack (For lending)	658.827 KUM-N (Browse shelf(Opens below))	Available		16775

Total holds: 0

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Previous	658.827 KOM-K Brand challenge :	658.827 KOM-K Definitive book of branding /	658.827 KOR-M Brand society : how brands transform management and lifestyle /	658.827 KUM-N Private label strategy : how to meet the store brand challenge	658.827 KUM-S Marketing and branding :	658.827 LEN-M Brand new world : how India, China, Russia & Brazil are reshaping business	658.827 LES-D Global brands that changed the world : includes 21 business profiles	Next

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