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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob

By:

Keller, Kevin Lane

Contributor(s):

Parameswaran, Ambi M.G., jt. auth
Jacob, Isaac., jt. auth

Material type: Text

TextPublication details: India Pearson India Education Services 2015Edition: 4thDescription: 586 pISBN:

9789332542204

Subject(s):

Brand name products--Management
Brand name products
Product Management
Europe

DDC classification:

658.827 KEL-K

Average rating: 5.0 (1 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Books	BITS Pilani Hyderabad	650	General Stack (For lending)	658.827 KEL-K (Browse shelf(Opens below))	Available		27190

Total holds: 0

For graduate/upper-level undergraduate courses in Brand Management, Brand Strategy, New Product Management, and Marketing Strategy. Incorporates thinking and developments from both academia and industry.

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